Expertise you won't find anywhere else

New Home Knowledge is a collaborative training effort of leading experts in new home industry. All of the contributors have more than $1 billion in new home sales management experience. Whether materials are delivered via online video, printed manuals or as on-site multi-media presentations, you are assured of getting a consistent, cutting edge message which is designed for today's homebuyers. Discover our builder sales training for a new generation of home buyer.

Meet our master trainers

John Rymer
NHK founder and CEO John Rymer has more than 20 years of experience in real estate, encompassing more than $5 billion in sales directly under his supervision. Known throughout the industry for his fresh perspective and expertise selling to Gen X and Gen Y buyers, Mr. Rymer writes the “New Home Knowledge” column that appears in Professional Builder magazine each month. He is a frequent speaker at the International Builders Show.

Robert E. Hafer
Thirty-four years as a leader in the homebuilding industry has given Robert Hafer unparalleled insight into new home sales. Since 1994, he has provided sales training, merchandising, and marketing strategy to over 70 homebuilders around the country. He has been a speaker at numerous NAHB Conventions, including the Super Bowl Sales Rally, and is an active member of the Institute of Residential Marketing.

Brenda Lee
NHK training specialist Brenda Lee has more than 20 years of experience in new home sales. Prior to becoming a sales trainer and consultant, she was an on-site sales professional for UDC Homes, Williamscraft and Centex Homes. Ms. Lee is a master at building top-notch sales teams that consistently deliver record-breaking performance. She is a licensed Real Estate broker, a CSP Instructor/member of HBA and a custom homebuilder.

New Home Knowledge provides builder sales training and sales training for the new home industry.

Who We Are

Our Master Trainers

Leslie Peters
Vice President Sales & Marketing
Engineered Homes
Orlando, Florida
"New Home Knowledge training will take your sales team from dial-up to DSL speed. It really is designed for the needs of today’s buyers."