January 9, 2018
Orlando, FL

John Rymer will present "Double Play: Designs that Appeal to Boomers and Millenials"

January 9, 2018, 3:30-4:30PM
OCCC West Concourse, Level 3, Room W 311 A

Can the same product line appeal to these two different generations? Boomers and Millennials make up the two largest demographic groups in the nation, and industries are taking notice. Over the next decade, both are expected to flood the housing market. Are we prepared to meet that demand?

This panel of experts will discuss the wants and needs of both demographics by incorporating sensible design features and solutions that still pack a "wow" factor. We will demonstrate the similarities and differences by adapting one floorplan to each buyer profile. Going beyond design, we will explain how to fine-tune your brand and reach your target buyer through plan mobility — ensuring that your company is well-positioned for the opportunities ahead.

John Rymer, Rymer Strategies, Tampa, FL
Lita Dirks, MIRM, Lita Dirks & Co., Greenwood Village, CO
Deryl Patterson, AIA, Housing Design Matters, Jacksonville, FL
Stephen Moore, CGP, BSB Design, Inc., West Des Moines, IA

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Orlando, Florida
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