John Rymer - New Home Knowledge

December 18, 2013
Builder Magazine

Concierge Service Boosts Atlanta Builder's Sales

By Sharon O'Malley

Potential home buyers who visit Peachtree Communities’ Web site are greeted by a balloon that reads, “Questions? Click here to chat with us.” Once they click, the two concierges who staff the Atlanta-based builder’s online chat function have 12 seconds to respond.

Any more than that, and they risk losing the sale.

“It’s the quick and the dead,” says John Rymer, president of Rymer Strategies, whose Tampa, Fla., sales and marketing firm conducted the consumer research that led Peachtree to change its chat. “Either you get to them quickly or you’re not ever going to get a response from them.”

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Brenda Daly
Sales Manager
Newland Communities
Tampa, Florida
"Our new home specialists are really in love with the New Home Knowledge training program. They embraced it immediately and started using the techniques the first day. It is the first time I can remember when the sales team started asking me when we could set aside more time to have them come back for more sales training."